Star Wars inspired advertising
Walking down the street, it has become (almost) a normal scene to meet Darth Vader(s), Storm troopers and Jedi Knights. Star Wars influence is obvious and undoubted.
Being aware of the social movement which arise across the globe, advertisers, both big or small, started to “use the force” across various channels of communication in order to get closer to its customers. Weather you are Sith or Jedi, these ads for sure brought great attention and a feeling that Star Wars universe is closer than ever. With all of us being a part of it!