• Sony Ericsson

    Sony Ericsson

  • Sony Ericsson

    Sony Ericsson

Sony Ericsson fan app

Client: Sony Ericsson
Agency: Fastbridge
Year: 2010
Sony Ericsson launched a competition for the best football themed photo shot made by mobile phone. The winners won the trip to the World Cup finals in Africa while there were dozens of latest SE mobile phones as additional prizes.

Beside traditional advertising (TV, Print), online promotion was executed on leading web sites in the country and target based on target audience affinities. Facebook was used as major vehicle for engagement, interaction and voting process. Our job was to develop web microsite and facebook app.