Mivela natural water digital branding

Client: Jamnica / Mivela
Agency: Strawberry
Year: 2009
We were responsible for online positioning of the relaunched natural mineral water “Mivela” all across the Adriatic region. Strategy was based on promoting core brand values in more interactive and accessible way (“Healthy widget”,  “Magnesium calculator” etc.”)

As a part of integrated activities, we designed and developed promotional micro sites for 4 regional markets – Serbia, Croatia, Bosnia and Herzegovina, Macedonia.

Content creation and community management on micro site(s), Facebook page, forums, blogs and execution of seasonal viral campaigns across social media was also our responsibility.