Soho Jewlery

Client: IQ COMPANY
Year: 2008
www.soho.rs
+ Site design and online positioning for the leading regional jewelry distribution company and its new retail brand “SOHO”

+ Strategy based on the SOHO lifestyle (New York, London, Belgrade) with objective to develop and maintain more personalized user experiences.

+ Community management on Facebook and Blog. Blog and Facebook page & app were used to build and extend relationships with customers and to keep them informed about new products and offers on daily (and sometimes hourly) basis.

+ Advising the client in terms of site promotion and e commerce integration.