Online banking launching campaign
Client: KBC Bank
As key message of campaign was “Be in control of your money. Anytime. Anywhere” – we realized that we should execute digital campaign in the same way – to be present anytime, anywhere.
By smart ads and day-to-day optimization, we used all available channels: display advertising, SEM (Google), Social Media, E mail marketing and for the 1st time in the country Mobile advertising.
For less than 2 months, campaign generated more than 75 mil. impressions and reach 2,3 millions of users what was almost 100% of current online population.
Thanks to Google Double Click tools we exclusively used on the market, we obtained one of the most accurate databases of digital usage in the country.